Top 5 Play Pass Games on iOS in the UK - Q1 2025

In the first quarter of 2025, several Play Pass games on the iOS platform in the United Kingdom demonstrated interesting trends in downloads, revenue, and active users. Here's a closer look at the top five games, with data provided by Sensor Tower.

Sudoku.com - Number Games by Easybrain Ltd showed fluctuating weekly revenue, peaking at around $1.3K at the beginning of January and stabilizing to approximately $1K by the end of March. Weekly downloads began strong at over 13K but gradually declined to just under 7K. However, weekly active users remained robust, ranging from 220K to 265K, indicating a stable user base.

Jigsaw Puzzles - Puzzle Games, also by Easybrain Ltd, experienced a slight decrease in weekly revenue, closing the quarter around $300. Downloads started at 5K and fell to 2.8K by the end of March. Active user numbers showed resilience, climbing from 9K in January to over 11K by late March.

Flow Free from Big Duck Games LLC maintained consistent weekly revenue, averaging just over $1K throughout the quarter. Downloads decreased from 10K at the start to around 2.2K, while active users remained steady, hovering around 90K initially and slightly decreasing to 78K.

Pixel Art － Color by Number saw steady weekly revenue, peaking at $1.8K in late February. Downloads showed a declining trend from 4.6K to 1.7K. The game maintained a solid active user base, fluctuating between 19K and 23K.

Finally, Touchgrind BMX 2 by Illusion Labs reported a decline in both revenue and downloads, with revenue closing at about $250 and downloads dropping from 3.3K to 2K. Active users showed a modest decline from 18K to around 14K.

For more detailed insights and data, visit Sensor Tower's website.